Case Study
Helping North Star 2000 stop spam emails and prevent fishing attacks.
The Northstar Group is a property development company in the UK with a large portfolio of projects of high quality constructions.

"Our business uses many suppliers across simultaneous projects. It’s therefore easy for invoices at smaller amounts to get lost in the process. The sophistication of these attacks made them incredibly hard to spot and looking at how they used our own website to perform them was a revelation to us. With adCAPTCHA in place we have peace of mind when it comes to our inbound communications. The financial impact that this fraud could have cost us does not bear thinking about and now we know we are no longer an easy target."

- Blocked bot attacks
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Challenge
In 2023 they were subject to a series of phishing attacks which were attempts to imitate their suppliers and obtain funds based on fake invoices. It became clear the method to gain this information was bots which had filled in contact forms. They imitated sales people from alternative suppliers and during this contact established who the current suppliers were. With this information to hand they were then able to perform this cyber attack.
Solution
In October 2023 Northstar implemented adCAPTCHA to their website. It was clear instantly that their website was being attacked with bots. With adCAPTCHA’s layered security these bots were blocked at source and the inbound emails dried up. Further bot attacks have been repelled but the numbers are small as adCAPTCHA is a deterrent to bot attacks.
Impact
Since adopting adCAPTCHA, North Star 2000 has seen a dramatic reduction in spam form submissions, eliminating the primary vector for phishing attacks that previously targeted their business. By blocking bots at the source, they have safeguarded their supplier relationships and prevented further attempts to exploit fake invoices, ultimately protecting company funds and reputation. This enhanced security has provided peace of mind to both staff and leadership, knowing their website and operations are better protected. With significantly fewer bot attacks and adCAPTCHA serving as a strong deterrent, North Star 2000 has reinforced its position as a secure and professional property developer, strengthening trust with clients and suppliers alike.
Bots Are Always Attacking
Every day, websites are under siege from automated threats. No site is immune, but with adCAPTCHA, you can fight back—stopping bots without frustrating real users.