adCAPTCHA for E-commerce

E-Commerce is a key target for attack

Stop Bots & Fraud with adCAPTCHA

Stop fake orders, carding attacks, and scalping—without disrupting real customers. adCAPTCHA keeps your checkout secure and friction-free.

Ready to integrate with your platform

They’re using your website to commit fraud

Why do bots like e-commerce so much?

Bots love e-commerce site as they generally have payment gatreways to abuse and, often, lower security measures than other sites.

Historically Weaker Security.: E-commerce sites have long prioritised frictionless user experience, avoiding security measures that could disrupt sales. While this was once a valid concern, modern solutions now offer strong protection without harming conversions.
Direct Financial Gain.: Bots exploit online stores for fraudulent purchases, carding attacks, and resale opportunities, making e-commerce a prime target for profit-driven cybercriminals.
Bots & Chargeback Fraud.: Bots test stolen cards, make fraudulent purchases, and trigger chargebacks, leaving businesses with direct financial losses, penalty fees, and increased processing costs. High chargeback rates can also lead to higher transaction fees or account suspensions from payment providers.
High Volume of Transactions.: E-commerce sites process thousands of orders daily, making it easier for bots to blend in with real users, evade detection, and commit fraud at scale.

† While you’re crushing it with sales, bots are sneaking through, hidden in the crowd.

Your online store is a prime target

With payment gateways, customer data, and valuable inventory, your e-commerce site is a prime target for bots and fraudsters. Learn more about the threats you face and how adCAPTCHA can help.

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Seamless Protection for Your Online Store

adCAPTCHA offers just enough friction to actually stop the bots while keeping the user experience smooth and simple.

Block Fake Orders & Fraud: Prevent automated checkout abuse, card testing, and fraudulent transactions.
Stop Scalpers & Hoarders: Keep limited-stock items in the hands of real customers, not bots.
Reduce Chargebacks: Stop fraudulent transactions before they happen, saving on costly disputes.
Defend Against Scrapers: Prevent bots from stealing pricing, inventory, and product data.

Automate Ad Relevance

Use your own data to target customers

adCAPTCHA's Ad Relevance API lets you target customers with custom media based on their behaviour and preferences. Use your own data to create personalised ad experiences that drive conversions.

Customer views a product: Your existing analytics data already knows what products your customers are interested in.
Targeting data sent to us: Using our ad relevance API, you can send anonymous targeting data to adCAPTCHA. No personal data is shared or stored.
Customer triggers adCAPTCHA: When a customer triggers adCAPTCHA, they see a custom ad based on their interests.

Ready to get started?

Get in touch with our team to learn more about how adCAPTCHA can protect your e-commerce site from bots and fraudsters.

Get in Touch Documentation

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

How does adCAPTCHA protect my checkout from fraud?: adCAPTCHA detects and blocks bots attempting to place fake orders, use stolen credit cards, or test payment details. It prevents fraudulent transactions before they happen, reducing chargebacks and lost revenue.
Can adCAPTCHA stop scalpers and resellers from hoarding inventory?: Yes! adCAPTCHA prevents bots from automating bulk purchases of limited-stock items, ensuring real customers get a fair chance to buy your products.
Will adCAPTCHA slow down my checkout process?: No! adCAPTCHA is quick and easy to use for humans with an average solve time of 3.2 seconds. It won’t disrupt your real customers or impact your conversion rates.
How does adCAPTCHA affect conversion rates?: adCAPTCHA is designed to minimise user friction, so your real customers can complete purchases smoothly while bots are stopped in their tracks.
Can I customise adCAPTCHA’s behaviour for my store?: Yes! Use your own media assets and customise the look and feel of the widget. You can also choose when and where adCAPTCHA appears on your site.
Can I target customers with specific media?: While adCAPTCHA does not track users, we have a clever solution that allows you to target specific users with custom media. Reach out to our team to learn more.